Sunday 17 May 2009

Final Project Advert and statistics research

Final project: Advert and Video research

I found an advert on youtube whilst doing my research. I think its a clever advert and Is a dramatized version of what really happens in today's society. There is hardly any support from the government for women who want to stay at home and be mothers, and there is hardly any support for mothers in the work place either.

So many women are in such a difficult position. Having a baby is supposed to be the happiest time of a woman and mans life, but how can you enjoy it when there are worries of losing your job, or being forced back into work simply because you cant afford to be off.

The Fawcett society believe over 30,000 women lose there job for being pregnant.

Pay mothers to stay at home, urges Conservative think-tank. This was the headline of the telegraph.co.uk website. David Cameron one of the Tory leaders had recommended for there to be radical changes to the tax and benefits systems which would enable parents to stay at home for the first 3 years of their child's life.

Iain Duncan Smith also said " We need to level the financial playing field for parents. Society is paying a high price for the quick fix of getting mothers back to work so soon after birth"

A cabinet office study found that if money was no object, only 5% of mothers would opt to work full time, three quarters of them opting for part time allowing them to spend more time at home with their children.

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